Power Rangers Live To Tour In 2018

Action-packed interactive show to tour North America next spring

  • by Noelle Riley
  • Published: November 8, 2017

Saban's Power Rangers Live will tour North America in 2018.

When the staff at the Florida Theater, Jacksonville, found out that Saban’s Power Rangers Live was set to morph onto their stage next year, they went nuts.

“We are excited, and the staff here is of various ages. The fact that it’s the 25th anniversary of the Power Rangers, and we all had a favorite Power Ranger… It was nostalgic for all of us,” said Kathryn Wills, the director of marketing at the theater. “The staff members who have children; it’s interesting to even see their excitement.”

Tickets are now on sale for the interactive family-friendly show that opens to the public Feb. 17, 2018 at Comerica Theatre, Phoenix, Ariz., and will travel to 50 other venues throughout the United States and Canada. Ticket prices range from $38 to $77.50 or $169 for VIP passes, which includes a seat in the first 15 rows, a meet and greet with the Power Rangers cast, a gift and a healthy snack.

“Power Rangers Live incorporates state of the art video and technology, jaw-dropping live action stunts and amazing martial arts to make for a first class theater experience for Ranger fans of all ages,” Jonathan Shank, executive producer of Red Light Management, said in a statement. Red Light is a talent management company that partnered with the Power Rangers Live show.

The show hits the 1,900-set Florida Theater on March 7 next year.

“We had healthy presale for an event that’s in March,” Wills said, noting that she’s been marketing the show around Jacksonville in various forms, including email marketing and touting the event at Wasabicon that was in Jacksonville last month.

Wasabicon is a two-day conference that celebrates pop art and pop culture, including anime and other cartoon characters. Wills attended the event and heavily marketed the Power Rangers Live show coming up next year.

“There’s an underground market for the anime market, and it’s really grown,” she said. “To hear (people at Wasabicon) be excited that we’re bringing this show, it made me feel really proud of our theater.”

Six teens will “morph into the Power Rangers to help save cities and the world from an alien threat,” stated the press release.

“Instead of you engaging with them through a television screen, you’re going to engage with them live. They’re going to save Jacksonville,” Wills said with excitement. “It’s a stunt-filled, live event that’s family friendly.”

Power Rangers was created by Haim Saban and hit TV in 1993 and is one of the longest running kids' action series on television, according to the press release.

“Power Rangers Live, in partnership with Red Light Management and CAA, will be a celebration of Saban’s Power Rangers’ 25th Anniversary. Fans across the franchise’s 25-year history, from those who grew up with the original Mighty Morphin Power Rangers to our fans currently watching Power Rangers Ninja Steel, will connect with this action-packed, live Power Rangers experience,” Janet Hsu, CEO of Saban Brands, said in a statement.

The series is in its 24th season, called Power Rangers Ninja Steel. Power Rangers movies include 2017’s feature film with Lionsgate, which follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.

Wills isn’t sure yet how the production will come together at the Florida Theater in March,  but she knows one thing — fans are pumped for the show and she looks forward to doing more marketing throughout the next several months.

“This (show) is a market we’re learning about,” she said. “We’ll reach out to more and more people as it gets closer. We’ll do more of that grassroots marketing.”

 

 

 

 

  • by Noelle Riley
  • Published: November 8, 2017