Orlando City SC Goes Paperless

Orlando City SC transitioning to mobile ticketing through app

  • by Kendra Andrews
  • Published: March 15, 2017

Orlando City Soccer Club's paperless app.

(Editor's note: This story originally appeared in SportTechie.com)

As Orlando City SC moves into its new home at Orlando City Stadium, it is transitioning to paperless tickets this season with the launch of the free LionNation mobile app for all of the members and nonmembers of the Club’s membership program.

Not only soccer matches, but all events held at Orlando City Stadium will utilize the paperless tickets via the LionNation mobile app or Ticketmaster’s Account Manager site. LionNation members who are season-ticket holders can use and scan their membership cards to enter the stadium on game day. All single-game ticket holders must use an electronic ticket through the app.

“This is an important move for us and our fans,” Club Chief Information Officer Renato Reis said in a statement. “We are fortunate to have a very tech-savvy fan base in soccer, and we looked at our customer feedback as well as their behaviors at games to further improve their experience at our games and events.”

The decision was made to go paperless after Ticketmaster, which has been a partner of the club since 2014, approached Orlando City SC to discuss the change as data collected on how fans entered matches in 2016 backed up the decision, Orlando City vice president of sales Chris Gallagher told the Orlando Sentinel.

“It’s a pretty big move,” Gallagher said. “Like any other decision that you make, you certainly look at what the customer feedback is and how our fans actually enter games and handle their tickets. We’re very fortunate in that we have a very tech-savvy fan base. Soccer in general, I think, is tech savvy and this market in particular.”

After downloading the free LionNation app, through the Apple Store or Google Play Store, users must sign up for an account. LionNation members must use their existing membership email address and select a username and password to complete the registration form.

“The mobile app is designed for all fans of the Club, not just those who purchased LionNation memberships,” Teresa Tatlonghari, Club vice president of marketing, said in a statement. “It will be the preferred method for all fans to access electronic tickets on gameday. There will be two different interfaces allowing our members to access their enhanced accounts, while allowing nonmembers the opportunity to purchase tickets and manage them through the app directly.”

If for any reason fans cannot access their paperless tickets, they can go to the stadium’s box office to retrieve a paper ticket, according to the Orlando Sentinel. Those instances will be the only physical tickets used for entry.
 

  • by Kendra Andrews
  • Published: March 15, 2017