The Lakeland (Fla.) Center Switches to Tickets.com

The ticketing company has signed a five-year contract with the Florida venue

  • by Jessica Boudevin
  • Published: February 22, 2012

Lakeland-center4_new-1.gifThe Lakeland (Fla.) Center

Having been a Ticketmaster customer for 15 years, The Lakeland (Fla.) Center has partnered with Tickets.com for a five-year contract and will implement their ProVenue solution.

“We had a great relationship with Ticketmaster, and still do,” said The Lakeland Center Executive Director Michael LaPan. “But larger arenas and stadiums that are selling a lot of tickets are more suited to Ticketmaster or larger companies; because we’re smaller, we think that branding our own tickets is the way to go.”

The Lakeland Center executives interviewed 15 different ticketing companies before they settled on the one that fits the venue’s needs.

“When it came down to it, Tickets.com brought us the best packaging at the best price,” LaPan said. As part of the five-year contract, the venue will pay Tickets.com an undisclosed per-ticket fee.

“The price for the ticketing system is to be determined because it’s a nominal fee per ticket,” added LaPan. “Since we can set the price on our service charges, we’re confident that we’ll be able to save the consumer money as well as ourselves money with the new ticketing package.”

The current go-live date for ProVenue at The Lakeland Center, which features a 10,000-seat arena and a 2,186-seat theatre, is in mid-May. So far, LaPan said the staff has found the system easy to learn.

Chaeli Walker from Tickets.com said that the implementation of the ProVenue system takes somewhere between two to three months.

“It’s definitely a gradual process that’s dependent on how much data there is to migrate from the old system,” Walker said.

At the outset, The Lakeland Center will have the ability to manage all online content in order to further their brand, and will be able to establish their fees per ticket. However, there are more ticketing changes on the horizon for the venue and Tickets.com.

“In about a year or so we’ll be implementing ProVenueMobile,” said LaPan.

ProVenueMobile allows the customer to have their entire ticket-purchasing experience on a mobile device. They will search for and buy tickets on their smart phones, and those tickets will be delivered to their phones as mobile barcodes that can be scanned at the gate of the venue for entry.

“We’re not to that point yet,” LaPan said. “We’re going to focus on learning the new system and branding our tickets first, but it’s something exciting that’s coming.”

Interviewed for this story: Michael LaPan, (863) 834-8133; Chaeli Walker, (714) 327-5492
 

  • by Jessica Boudevin
  • Published: February 22, 2012
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